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About the project

Sonoma Brands returned to Hatch to revitalize KRAVE’s full portfolio once again after re-acquiring the brand in 2020 after 10 years. The mission was to inject their spirit into the brand to stand out in a now crowded category and rebuild faith with previous consumers and retailers. 

The brand was searching for a vibrant edge to the packaging while prioritizing differentiating this jerky brand from the rest of the market. Through bright colors and engaging illustrations, the result is a jerky packaging system relatable to anyone who loves snacking on salty, meaty goodness.

Agency: Hatch Design

Creative director: Nicole Flores

Design Director: Bryan Cleghorn

Sr. Designer: Dany Vo

Designer: Yijing Yan

Client: Krave Jerky

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