About the project
Design Army’s collaboration began with Jaspal when we were approached to help change brand perception and refresh product assortment. The goal — attract a younger audience. Out of this grew — “Fashion is Delicious,” and a limited edition collection was born.
A bedazzled array of lush embroidered and bejeweled designs of food were boldly emblazoned on apparel and accessories. Creating an entirely new style that we call — “Street Baroque".
Agency: Design Army
Creative director: Pum Lefebure & Susah Becky
Animation: Dang Vo
Client: Jaspal x Design Army