About the project

Made with the latest botanical science and clean ingredients, Superbloom’s 100% vegan formulas are carefully crafted to defend your skin from modern aggressors like pollution, blue light, and free radicals. Brighten, tighten, and protect your skin with some of the most powerful plants on earth.

Watercolor was used to create an ethereal feel. This is meant to highlight the power of the plants to help transform the skin into one more beautiful and radiant. The bottles and containers share the same colors as their boxes. The two colors used to merge. As the material is made primarily of glass, it allows for light to pass through which gives it an inner glow.

Agency: Hatch Design

Creative director: Nicole Flores & Eugene Head

Sr designer: Dang Vo

Client: Grove Collaborative