About the project
Jaspal, one of Thailand’s leading fashion retailers, has consistently introduced Thai audiences to new trends — bringing a global vision of fashion to Thailand. Underscoring their position as a market leader, Jaspal entered into an exclusive collaboration with Karl Lagerfeld.
The goal was to generate widespread excitement and drive awareness across Thailand.
Agency: Design Army
Client: Jaspal x Karl Lagerfeld
Creative Director: Pum Lefebure
Art Director: Heloise Condroyer
Film Director/DOP: Dean Alexander
1st Assistant Camera: Martin Whittier