About the project

Hectic days can be draining. While your everyday energy drinks can be a quick fix, Eleanor is here to introduce you to a refreshing alternative. Carefully prepared ingredients such as green tea, ginseng, and matcha fusing with fruity flavors provide you with the boost and clarity needed to get through the grind. No more jitters. This beverage is handcrafted and microbrewed with great taste and health in mind.

The font has sharpness and focus that is attributed to the intensity and focus of the energy drink. The high contrast in colors and the playful geometric shapes are added to reinforce the sense of alertness. Overall, the design is to embody the benefits that the drink provides all the while being bold.

Packaging | Branding