About the project

With health-minded consumers becoming increasingly aware (and concerned) about sugar intake, there’s a growing interest in plant-based eating that doesn't compromise on taste. Grounded in a belief that we’re all born inherently worthy of health and happiness, The Worthy Company is dedicated to making nutrition more flavorful and accessible by offering plant-based meal options that taste great, are easily transportable for an active lifestyle, and have high nutritional value.

The goal was to create packaging that lives up to this worthy mission. Classic colors communicate sophistication and the delicate balance of ingredients. Rich gold highlights give the product a premium feel in a sea of sameness on shelf. Fresh fruit imagery brings taste appeal, movement, and play, giving traditional ingredients a fresh, modern look. Healthy eating that feeds the body and spirit just got easier with Worthy.

Agency: Hatch Design

Creative director: Nicole Flores & Eugene Head

Sr designer: Dang Vo

Client: The Worthy Company