About the project

Jaspal, one of Thailand’s leading fashion retailers, has consistently introduced Thai audiences to new trends — bringing a global vision of fashion to Thailand. Underscoring their position as a market leader, Jaspal entered into an exclusive collaboration with Karl Lagerfeld.

 The goal was to generate widespread excitement and drive awareness across Thailand.

Agency: Design Army

Client: Jaspal x Karl Lagerfeld

Gaffer:  Mark Hutchings
Editor: David Grossbach
Production: Icone 

Stylist:  Christine Delassus

Creative Director: Pum Lefebure

Art Director: Heloise Condroyer

Film Director/DOP: Dean Alexander

1st Assistant Camera: Martin Whittier

Hair & Makeup Stylist: Angie Moullin
Food Stylist: Sidra Forman

Animation art direction: Dang Vo
Sound & Color Grade: Studio Local
Model Agency: CityModels

Credits