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About the project

AT YOLK was founded by Washington entrepreneur Pum Lefebure, co-founder, and chief creative officer of Design Army. With 10,000-square-foot and 25-foot soaring ceilings, this flexible multimedia space dedicated to supporting the creative community in the DC area. Designed solely for artists to invent. AT YOLK's mission is to support and nurture the creative community in Washington, D.C.

The animation is created based on an existing brand. AT YOLK opened their doors for the first time to the public to come visit and get inspired by the space. The goal was to create a successful launch party and get people to play and interact with the projection installation.

Agency: Design Army

Creative director: Pum Lefebure & Susha Becky

Sr Designer: Dany Vo

Client: AtYolk

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